Archive for Opinion

71 year old “Turnaround Expert ” Jerome York has died

Mar 18, 2010 Comments Off by Contributor

Thursday March 18, 2010 – 71 year old “Turnaround Expert” Jerome York has died after suffering a burst brain aneurysm. The death was announced by Apple Inc, whose board he had served on since 1997. Apple CEO Steve Job’s expressed sadness at the passing.

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What is advertising? Go for a coffee.

Mar 14, 2010 Comments Off by Guest

From time to time I am asked what is advertising. I often try to use an analogy to help illustrate a helpful and practical answer. The best way to visualize it is to step back from your own business and look closely at others. Think about how you feel when you first set foot in a store, any store, in any category. Often you can see it right away.

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Are the Hybrids & Electric Vehicles Set For Mass Markets?

Mar 12, 2010 29 Comments

The Geneva Motor Show has indicated that there is a strong interest for the greener cars across the Globe. Almost all the companies are gearing towards a green future. While Toyota is ahead in the race with the Prius being already successfully marketed, Chevrolet is catching up with Volt and Nissan is all set to launch Leaf.

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Lessons to be learned from Toyota

Mar 11, 2010 Comments Off

Viewing a financial snapshot while not considering your operational efficiency may potentially overlook deficiencies in customer expectations potentially resulting in a slippery spiral downward.

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