Thursday March 18, 2010 – 71 year old “Turnaround Expert” Jerome York has died after suffering a burst brain aneurysm. The death was announced by Apple Inc, whose board he had served on since 1997. Apple CEO Steve Job’s expressed sadness at the passing.

From time to time I am asked what is advertising. I often try to use an analogy to help illustrate a helpful and practical answer. The best way to visualize it is to step back from your own business and look closely at others. Think about how you feel when you first set foot in a store, any store, in any category. Often you can see it right away.